07/16/21: TruTV sets season 3 return of “Tacoma F.D.”

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Cynopsis Medias First Morning Read
Friday July 16, 2021

Today’s Premieres
MTV: Ridiculousness at 8:30p
PBS: Icon: Music Through the Lens at 9p

Saturday’s Premieres
Discovery+: The Globe
OWN: Family or Fiance at 10p
Snapchat: Total Badass Wrestling
TLC: Say Yes To the Dress at 8p

Sunday’s Premieres
Discovery: Serengeti at 8p and Shark Academy at 10p
Food: Buddy vs. Duff at 9p
Fubo: Sports Network: The Cooligans at 7p
Nat Geo: Wicked Tuna: Outer Banks at 8p
Oxygen: Charmed to Death at 7p
Starz: Power Book III: Raising Kanan at 8p and The Deceived at 10p

Sunday’s Finales
INSP: WIld West Chronicles at 5:30p
Nat Geo: Breaking Bobby Flay at 10:30p

IN THE NEWS

NBCUniversal wrapped a record Upfront, topping $7 billion in its advertising bounty with gains in both rate and volume and a significant draw for its streaming service Peacock. Compared with 2020, volume in 2021-22 gained 21 percent and pricing escalated 23 percent. Among key headlines, despite Covid delays and uncertainty the company’s streaming service Peacock, the majority of whose viewers have opted for the free, ad-supported version, drove $500 million in net new commitments in this year’s Upfront, compared with $100 million from initial launch sponsors, according to the company. NBCU also scored big with its suite of owned digital properties as well as monetizable positions on broad platforms like YouTube and Snapchat. Total digital video ad sales accounted for $1.5 billion in Upfront spending, a 20 percent rise from 2019. The company also reported 85 percent of inventory for Super Bowl LVI is either sold or under discussion.

In more good news for NBCU, the Tokyo Olympics could reach $2.25 billion in US ad revenue for the live broadcast, more than 20 percent higher than the 2016 Summer Games and an all-time high, Kantar is forecasting. Kantar Sports Monitor found that despite the postponement from last year, 63 percent of the US population is interested in watching this summer; yet, 53 percent of US consumers agree the games should be postponed or canceled, according to a Express Survey conducted on Kantar Marketplace last month.

Announcing the 2021 Cynopsis Top Women in Media honorees! It’s official! See the full list of this year’s honorees. We look forward to celebrating these amazing leaders in person at our Top Women in Media Awards Gala on October 27th in NYC. Register today to get a table for your team. Platinum Sponsor: TurnkeyZRG

Starz entered a multiyear, theatrical output deal with Universal Filmed Entertainment Group. Beginning with the 2022 theatrical slate, Universal’s live-action films in the US will become available exclusively across all US Starz platforms in the post pay-one window immediately following their previously announced pay-one windows.

Lionsgate acquired the majority of Spyglass Media Group’s feature film library of approximately 200 titles. The two companies also formed a content partnership around the deal, which gives Lionsgate a 20% investment stake in Spyglass, whose assets include the latest installment of the “Scream” franchise. The agreement includes a multiyear first-look TV deal.

NBC has adjourned “Law & Order: For the Defense,” which had been slated to bow this fall with a straight-to-series order. The legal drama from Dick Wolf and Carol Mendelsohn , envisioned to be part of an all-“Law & Order” Thursday lineup, will be replaced by veteran series “The Blacklist,” which is hopping over from Fridays for its ninth season. The network laid out its entire fall premiere schedule, with new show Ordinary Joe premiering Monday, September 20 at 10p, preceded by the two-hour season premiere of “The Voice” at 8p. The net is sticking with its all-Chicago Wednesdays, with the trio of “Chicago Med,” “Chicago Fire” and “Chicago P.D.” returning September 22 at 8p.

ABC also pulled back the curtainon fallpremiere dates, including new series “The Wonder Years” and “Queens.” The reboot of the 1987-92 series debuts Wednesday, September 22 and drama “Queens” bows Tuesday, October 19 at 10p. The network also set the schedule for new seasons of “Grey’s Anatomy,” “The Good Doctor” and “The Bachelorette,” “The Conners,” “A Million Little Things” and “Big Sky,” among returning shows. The network’s Premiere Week kicks off with the 30th spin of “Dancing with the Stars” on Monday, September 20.

AppleTV+ freshman series “Ted Lassoleads the nominees for the 2021 TCA Awards with five nominations including Individual Achievement In Comedy nods for stars Jason Sudeikis and Hannah Waddingham. A trio of HBO series follows closely behind with four noms apiece: “I May Destroy You,” “Mare of Easttown” and HBO Max’s “Hacks.”

California is getting a big boost to its film and TV tax credit. The state’s Assembly and Senate yesterday overwhelmingly passed a bill that during the next two years adds $90 million annually to California’s $330 million production incentives, and provides a $150 million fund aimed at encouraging the development of new and renovated sound stages. California Gov. Gavin Newsom is expected to sign the legislation.

New spin on the Golden Globes. Eldridge Industries, owner of Globes producer Dick Clark productions, yesterday said it wants the Hollywood Foreign Press Assn. to splinter into a business while maintaining its current nonprofit status and journalist members as a way to in recast the organization, streamline its financials and address issues of inclusion. The proposed reform is subject to a vote by HFPA membership.

PRODUCTION & DEVELOPMENT

Television is calling Robert Downey Jr. The “Avengers” actor will star in HBO’s upcoming A24 drama series adaptation of Viet Thanh Nguyen’s Pulitzer Prize-winning novel “The Sympathizer,” marking his first starring TV role. The espionage thriller satires the struggles of a half-French, half-Vietnamese communist spy during the final days of the Vietnam War, and his subsequent exile in the US.

Music producer Rick Rubin is adding TV and film to his chorus. The icon who co-founded Def Jam Recordings and was behind the Beastie Boys, Tom Petty’s “Wildflowers” and Johnny Cash’s career reinvention, among many other headlines, inked an overall deal with Endeavor Content ahead of the release of Endeavor’s “McCartney, 3, 2, 1,” a six-part docuseries featuring Rubin and the musician explore McCartney’s music. The deal will see Rubin expand his Shangri La Recording Studios into more screen projects.

The death of Eazy-E, frontman of NWA, is fraught with conspiracy theories. WEtv has ordered four-part docuseries “The Mysterious Death of Eazy-E,” which investigates the rap icon’s 1995 death one month after he has admitted to Cedars-Sinai Medical Center in LA and was diagnosed with HIV/AIDS. Project hails from Critical Content.

The impact of Title IX on history and women’s rights is in the spotlight in a docuseries from author Ayesha Curry’s Sweet July Productions, Dexton Deboree and his Falkon Entertainment shingle. Called “IX,” series will be exec-produced by Tiffany Nicholson-Horton and Falkon’s Wondwoosen Dikran. The team is looking for a director and is in discussions with female filmmakers for the job.

Adam McKay’s Hyperobject Industries is in business with Apple. The company scored a multiyear, first-look deal with the production company, which has evolved from comedies including “Talladega Nights” into socially relevant fare including “The Big Short” and “Vice.” McKay and team will generate projects ranging from scripted feature films to comedies, dramas, horror, documentaries and podcasts.

CNN Films and HBO Max are collaborating with Dogwoof on a documentary about Arthur Ashe. “Citizen Ashe” will explore the impact the tennis great had on the game and HIV activism. Beth Hubbard and Dogwoof CEO Anna Godas are producing the project.

Writer/director/producer Nick Stoller and producing partner Conor Welch renewed their overall deal with Sony Pictures Television for their Stoller Global Solutions. First project under the new deal teams Stoller with recent Oscar winner Emerald Fennel (“Promising Young Woman’) for “Sweetness” a female-driven anthology project.

Because nothing says holiday cheer quite like The Real Housewives, Peacock is tapping the NBCU reality franchise for its debut original holiday movie. “The Real Housewives Of the North…



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